Humans: The Most Important Business Resource of All

Human ResourcesWe  spend the majority of our time focusing on our products, services, customers and markets.  That’s what drives our bottom line results, right?

Compare this time to the commitments we make to our most important business asset – our human workforce.

Out of balance, isn’t it?

Market Leaders Know the Truth

Yes, our products, services, customers and markets are critical to our success. We must focus there.

Yet our employees, the human workforce who drives our products and services, who serves our customers, who imprints the perception of our organization in our markets – are just as critical.  So why don’t they get equal billing?

They do. In successful organizations.  These organizations know the truth – that our employees are  the single most critical component of fueling business results. With satisfied employees comes motivation. With motivation comes  innovation, inspiration and breakout performance.  It’s no coincidence that companies like Google, Microsoft, Apple and more all demonstrate market results as a result of the loyalty, satisfaction and motivation of their employees.

Yet the status quo of many organizations is to view Human Resources, aka employees, as an asset to be managed, administered and reviewed,  responded to when there are issues.

It’s time to ditch that  status quo bias.

The Technology of Our Minds: Fueling High Performance Machines

We are humans in business. With our very own human mindware programs that drive our motivation, communication preferences, decision-making process and behaviors. The same mindware that drives our decisions and behaviors in business and in life.

Right now, every organization can harness the mindware of our employees to create next generation results.  With neuroscience,  we can easily understand how each and every individual employee’s mind is designed.  We can literally understand what makes each individual tick. Why wouldn’t we want to leverage such powerful insights? 

First, we can understand how the mind design of each and every individual in our organization. Then we can apply the unique technology of each individuals mind to:

  • Communicate in the optimum way for each individual, increasing motivation and focus even as we share clear and concise information that is perfectly understood and acted upon.
  • Lead individuals away from status quo limiting beliefs,  mindware that’s inherent in every one of us, to step into unprecedented levels of new insights and opportunities.
  • Identify the optimum roles and responsibilities, as well as work environment, for each individual, based on their unique mind design.

That’s just the beginning of the power of our human minds.

The Bottom Line

The opportunity is here, for all of us. My question is:

Will we continue to see and manage employees based on our status quo approaches?”

“Or will will step into the power of our human minds, applying  the most amazing technology on the planet to transform our human resources into powerful performance machines?” 

How can you take advantage of the technology of our minds to harness the inherent power of your human workforce?  We’ll chat about that on Wednesday.

Photo courtesy of nokhoog_buchachon and

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