Integrated media is one of the hot new buzzwords in everything from marketing websites to sales presentations to customer engagement. There's no doubt that media is changing the face of communications in B2B and B2C markets alike. That's a great thing for our buyers and vendors alike. Why? Because our human brains grasp and remember visual information much better than we do textual content. How do we best take advantage of this Big Change? I chatted with Paul Biederman, design expert and social … [Read more...]
The Big Change: Accelerating Sales Hire-to-Revenue
There's no doubt that the buying cycle has changed dramatically thanks to the availability of information and opinions on the web. The impacts on sales and marketing are significant, yet the changes seem to be slow in coming. One area that has always interested me is the training and focusing of new sales reps. It's especially critical in today's shifting world. Relevant information and insights make a new rep effective, yesterday's me-focused info and pushy sales approaches saend buyers … [Read more...]
posted on February 1, 2013 by
The Big Change: Your Social A-Game
Everybody's doing social. But are we doing it in an updated way or are we simply using social as another channel for yesterday's sales and marketing approaches? So much of social looks and smells like the push marketing of old. That's simply not going to compel our prospects and buyers to engage with us. It's all about them in today's digitally empowered world. It's all about how we engage with them and the experience they have with us. Today's social A-Game has little to do with yesterday's … [Read more...]
posted on January 25, 2013 by
The Big Change: Social Marketing
One of the biggest changes in our world today is the introduction of social media into our sales and marketing processes. We have never had such an opportunity to interact, engage and compel our audiences. We'e also never had such an opportunity to alienate our audiences and drive them straight into the arms of our competitors. For too many organizations, social media is viewed as simply a new channel for traditional sales and marketing thinking. That's the kiss of death for any brand, … [Read more...]
posted on January 18, 2013 by
Risky is Your New Safe
Dare to risk. Because in the new world, risky is the new safe. ~ Randy Gage, Risky is the New Safe Most of us acknowledge that taking risks is the fuel for breakout innovation and success. So why don't we take those risks more often? The answer is simple - it's our programming. We don't take risks or step out of our status quo because of our patterns of belief and behavior that limit us. Randy Gage calls these beliefs "mind viruses", I call them "scary voices," and we all have them. From … [Read more...]
posted on November 2, 2012 by
ReName, ReBrand or ReSign?
It's not Personal - It's Business! A special guest post on personal branding from the one and only Nick Kellet - with one t! You can learn more about Nick at http://nickkellet.com/ Should you rename, rebrand, or are you ready to resign yourself to obscurity? Personal branding is not at all personal. It's big business. So why don't we treat personal branding like companies or products? I did a little research naming babies. Here's what I found. It seems Baby Naming Consulting is on the … [Read more...]
posted on April 2, 2012 by
Reserved Only
Today I'm shifting gears a bit to share a new CD from Dr. Daisy Sutherland - aka Dr. Mommy. As many of you know, I'm passionate about helping kids in our world. I believe that giving the gift of knowledge to our children is the key to our future as human beings. Dr. Mommy helps parents find new approaches for parenting in this crazy world known as today - when everything around our children is changing so quickly (and forcing them to grow up so rapidly) that it's hard to know … [Read more...]
posted on December 2, 2010 by
Perfect Timing – and Other Gravity Myths
Today I want to share a special message and CD from Josh Hinds; speaker, author and relationship coach. Josh has a new CD that's sure to help everyone who listens. It's called Why Perfect Timing is a Myth and it shares a number of lessons on how to defy Gravity thinking and our business legends - in our professional and personal lives. You can also learn more about Josh at his website. Enjoy! 1) Perfect timing sounds like Gravity to me. What is the Gravity behind … [Read more...]
posted on November 18, 2010 by
Enough with the Insults Already!
Today I want to introduce everyone to a fabulous pair of Zero Gravity thinkers who are changing the way we view business relationships. Jenni P Parker Brown and Dauda Zai are spearheading a shift toward integrity in all things, and they're bringing together like-minded entrepreneurs. For those of us who believe that honest and clear communication is a better approach than Fear Uncertainty and Doubt - these two are for you! Together, we can ditch the high pressure sales Gravity and … [Read more...]
posted on September 30, 2010 by
Profitable Non-Profits
My guest post today is from Randy Seitz, a 17 year veteran of community and economic development specializing in new industry attraction, local industry development, workforce development, and international trade. Randy currently serves as the President and Chief Operating Officer of the Oil Region Alliance of Business, Industry & Tourism. Randy is taking the traditional approaches of 'non-profits' and turning them on their ear - challenging status quo in every aspect … [Read more...]
posted on September 16, 2010 by
