Rebel Brown

Simple

Keepin’ It Simple

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/08/14/keepin-it-simple/"></div>Do you believe that simple sells? I do. Yet in complex B2B and technology markets, we often slip into the belief that our complexity is cool. The more complex we make our stories about our cool tech, the more advantage we create. So we share all the details of our innovation. We revel in discussing […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/08/14/keepin-it-simple/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Marketing

Marketing and the Rule of Three

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/08/07/marketing-three/"></div>We tech marketing and sales folks have been trained that more offerings, products or options mean more chances to capture our buyers attention. The marketing rule of three gets lost in that rush to include every detail. I think it’s time we changed that thinking, especially since science has proven that it’s not the best […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/08/07/marketing-three/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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rebranding

Why Rebranding is Like an Ostrich

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/28/rebranding-ostrich/"></div>There always seems to always be a big hoopla around a company rebranding.  After all, it’s the perfect way to change the perception of an organization or product in the market. At least that’s what we think, based on our past experiences. In the high tech space, I think it’s a way to waste a […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/28/rebranding-ostrich/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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quantum computing value

Where to Find Quantum Computing Value

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/25/quantum-computing-value/"></div>“What is my most likely quantum computing value?” That’s a question that’s top of mind for any organization exploring quantum computing. Chances are, right after you ask that question, you’ll get a variety of responses. Some will diss all the hype and proclaim quantum computing to be fake news, some will point to this super […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/25/quantum-computing-value/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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relevance gap

4 Steps to Close the Relevance Gap in High Tech

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/20/relevance-gap-in-high-tech/"></div>The Relevance Gap continues to be one of the biggest threats in advanced technology markets. In any markets for that matter, but especially in advanced tech. What’s the Relevance Gap?  It’s the discrepancy between what buyers are interested in and what a business wants to tell them about their whizbang whatchamafloppy offering. I’ve preached about […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/20/relevance-gap-in-high-tech/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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quantum computers

Why Quantum Computers Won’t Replace Classical Computers

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/17/quantum-computers-classical/"></div>Will quantum computing replace classical computers?  That’s a popular question, especially as quantum frenzy continues to flood our IT markets. Will quantum replace classical –  NO.   The fact that anyone asks that question points to the industry’s less than adequate explanations of and training around what quantum computers will and will not do. Which is […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/17/quantum-computers-classical/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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quantum advantage

Understanding Quantum Advantage and Supremacy

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/09/understanding-quantum-advantage/"></div>Quantum advantage and supremacy are the holy grail of quantum computing. We all hear vendors make claims and promises, in some cases making it sound like reaching these states is just around the corner. Or already accomplished.  The reality is, these terms have different meanings to different audiences, and reaching them as goals to prove […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/09/understanding-quantum-advantage/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Explainable AI

Why We Need Explainable AI (XAI)

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/06/why-need-explainable-ai-xai/"></div>Explainable AI (XAI) is a next generation of artificial intelligence (A) that makes the logic for its recommendations easily accessible to users. Think of it as an open or “white box,” where decision logic is shared, and parameters can be tuned for more and more accurate results. Contrast that with the “black box” of generative […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/07/06/why-need-explainable-ai-xai/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Quantum computing

Is Quantum Computing Hype?

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/06/27/quantum-computing-hype/"></div>“Is quantum computing real, or is this just more techno-hype?”  That’s the question I hear, and ask myself, quite often. If you look at the market forecasts and the billions invested in quantum computing, you have to believe it’s real. Although that could be part of the hype as well. For example, one analysis projected […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/06/27/quantum-computing-hype/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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quantum workforce

How Do I Build a Quantum Workforce?

<div class="at-above-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/06/22/build-a-quantum-workforce/"></div>As enterprise organizations move to build their own quantum workforce, the market faces a serious skills gap. Given the challenges discussed here, what can organizations do to begin to educate and train their own quantum experts now, to be prepared to capture quantum value tomorrow? As with most things involving information technology, there are two […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://rebelbrown.com/2023/06/22/build-a-quantum-workforce/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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