Marketers are focused on creating the most compelling content we can for our B2B audiences. Yet there are so many different approaches and recommendations. How do you know what really works?
I was lucky enough to be asked to participate in an interview series with with other content marketers by ClickDocuments. Their blog, ClickInsights, is hosting an Expert Interview Series featuring insights, opinions and
predictions on a variety of content marketing topics.
This week's Expert Series focuses on B2B content marketing. If you're a content focused marketer – I believe you'll find some interesting advice and approaches.
You can read the article content at ClickInsights. Or you can view a summary Slideshow below.
I hope you find some value in our thoughts!
ClickInsights: Tips on how B2B marketers should do Content Marketing
