This eBook shares the transformational thinking behind Rolling Thunder along with practical examples of each step along the way. You’ll learn how to create and execute a Rolling Thunder launch of your own.
- The key phases of a Rolling Thunder launch and how to maximize each for your launch.
- The power of a whisper and how to grow that whisper into a roar.
- Tips ‘n tricks for powering new levels of launch success – measured in revenue.
Experience Rolling Thunder & I doubt you’ll ever go back to the single Lightning Bolt again!
Get Your FREE eBook here.
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3 Comments
Carlos Navarro
September 22, 2009 - 6:14 pmI like the concept of “rolling thunder”, but there’s also something that can be said about “lightning strikes”. When it comes to launches, deploying massive force into the market place at once can take the competition by surprise and maximize impact/awareness. This allows you to own the market for a period of time.
Cliff Allen
October 3, 2009 - 9:56 amYour e-book details a great product introduction plan for B-to-B companies. The beauty of your plan is that, unlike consumer products, buyers of B-to-B products take longer to evaluate products. This requires a long, consistently increasing marketing campaign that matches how buyers buy.
Rebel Brown
October 3, 2009 - 11:35 amThx much for the comments.
Carlos – lighting can strike as part of a Rolling Thunder Launch – absolutely. That’s what the Let The Thunder Roll phase is ALL about. The key is to not send that big lightning strike out to the market without softening and preparation of the market and the right evidence to support it. Which is how MOST lightning strikes occur. Support the Lightning with Rolling Thunder and you get significantly better results!
Cliff – You’re right on and thanks so much for ‘getting’ it so quickly! You’re absolutely right on and Im thrilled that I was able to explain my approach in a way that makes it helpful for readers like you!
Thanks much for stopping by and for commenting. I REALLY appreciate it!
Keep smilin’
reb