Differentiating value in the online travel market has to be one of the toughest marketing and strategy challenges around. When everyone can Google and search for the lowest fares – how do you compel customer loyalty?
Expedia is doing just that with its latest twist for air travel. Check out the video below and see just how much Gravity they’ve ditched!
Expedia just solved the bane of all frequent travelers – having to stick with one airline’s schedule instead of picking your best routes and timing for what YOU need. Mixing and matching airlines for a low fare hits travelers right where it matters – helping us get where we want to go in the most time efficient (time and dollar) manner. That’s a nice Zero Gravity move!
A big Rebel Yell to Expedia – ditching the way everyone had always done it while solving a big problem for their customers.
Now that’s a Zero Gravity Business example at it’s finest!
