I don’t know about you, but I was taught that every detail had to be perfect. For decades I drove everyone around me crazy getting those details oh-so perfect. Drove myself crazy too if the truth be told. Perfection is a very hard thing to achieve.
Today, I understand the truth.
My drive for details was a waste of time and energy.
Say What?
That’s right. The reality is that our buyers or audiences don’t know or even care that we didn’t get every single detail to perfection. So that 25 email stream discussing the perfect wording for the banner ad, or that extra long meeting worrying about the tail on that logo or perfect color scheme or subject in that email simply do not matter. Go with your gut and move on…to something that will truly impact the bottom line of your business.
No More Drive for All the Details
I think back to the hundreds of clients that I drove myself nuts over – creating the perfect product or go to market or business strategy. And I cringe. Not one target noticed whether the word was “your” or “yours”, “bottom line” or “profit.” And I guarantee you the color scheme or subtext did not drive their purchasing decisions.
Here’s the bottom line.
80% is good enough.
Especially in a market where everything changes on a daily basis. Yes, you might reach perfection. But it won’t last more than a day or two at most.
Today I spend my time focusing on what matters; getting my client’s information to be clear and compelling, then applying it to solve the real-world problems of their target audiences.
Anything else is a waste of time, money and brain power.
