How to Persuade Anyone

Marketing

Marketing and the Rule of Three

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2023/08/07/marketing-three/"></div>We tech marketing and sales folks have been trained that more offerings, products or options mean more chances to capture our buyers attention. The marketing rule of three gets lost in that rush to include every detail. I think it’s time we changed that thinking, especially since science has proven that it’s not the best […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2023/08/07/marketing-three/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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influence everyone

3 Sure Fire Ways to Influence Everyone You Meet

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/10/04/3-sure-fire-ways-to-influence-everyone-you-meet/"></div>What if you could influence everyone you meet? Create that immediate sense of trust, or rapport, that leads to more powerful and immediate relationships? You can.  Just not necessarily in the ways you’ve been taught. Influence is Unconscious I read articles all the time talking about how to create trust. Thing is, unconscious trust happens in […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/10/04/3-sure-fire-ways-to-influence-everyone-you-meet/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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why good employees leave

Why Good Employees Leave

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/08/21/why-good-employees-leave/"></div>We’re all wondering why good employees leave. The cost of recruiting and retraining, combined with the loss of knowledge, can be devastating to any organization. Thanks to the internet, key resources find other positions with relative ease. But it’s not just the easy access to other roles that  compels your employees leave. That’s a bias […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/08/21/why-good-employees-leave/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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selling fear

Why Selling Fear is Hurting Your Business Revenue

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/08/18/selling-fear/"></div>We’re all taught that selling fear is a powerful closing method. The reality is, it’s not. Clients have been asking me about the sales “experts “who claim that a powerful way to control a buyer’s mind is to create fear, to trigger our reptile or lizard brain.  Some are claiming we can use power of the amygdala and the human […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/08/18/selling-fear/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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how to catch buyers attention

How to Catch Buyers Attention

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/04/27/how-to-catch-buyers-attention/"></div>We all wonder how to catch buyers attention. Especially when we’re on a cold call, or cold meeting. Here’s s simple and surefire way to get closer to your buyer from the minute you being a conversation. Your Voice Speaks Volumes We all know the power of a voice. You knew when your mom was […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/04/27/how-to-catch-buyers-attention/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Assumptions

What if Your Assumptions are Wrong?

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/04/08/assumptions-wrong/"></div>Assumptions are one of the biggest threats to business results.   Why? We assume based on our individually perceived version of the past. We’re all designed to create  our own unique assumptions based on our expectations and experiences, about our markets, our business, our buyers and more. We apply what we assume to the world around […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/04/08/assumptions-wrong/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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relevant

How to Get Relevant

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/04/06/get-relevant/"></div>We need to get relevant with our markets. Most buyers say we’re not. Relevant that is. For decades we marketing and product folks have believed that what we wanted to say was what our buyers needed and wanted to hear. That’s not true anymore. If it ever was. The What’s Relevant Gap The gap between […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2019/04/06/get-relevant/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Devil is the Details

The Devil is the Details

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2018/04/02/devil-details/"></div>I don’t know about you, but I was taught that every detail had to be perfect. For decades I drove everyone around me crazy getting those details oh-so perfect. Drove myself crazy too if the truth be told. Perfection is a very hard thing to achieve. Today, I understand  the truth. My drive for details […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2018/04/02/devil-details/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Why Sugar Works Better

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2015/02/25/sugar-works-better/"></div>You get more flies with sugar than you do with vinegar… That’s a very powerful rule in any industry. Yet we so often forget the power of the positive spin as we get stuck in the gravity of shock and awe thinking. We fall into the popular approaches all around us. After all – fear […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2015/02/25/sugar-works-better/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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Why Following a Standard Sales Process is Like Putting a Square Peg in a Round Hole

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2014/07/14/standard-sales-process-square-peg-round-hol/"></div>We’ve all been taught that standard sales processes are key to great sales.  Heck, over two plus decades of consulting, I’ve created hundreds of those standard sales approaches. I thought they were critical for my clients’ success. Today, I  understand why they just don’t work. Here’s what neuroscience taught me. Standard sales processes are designed […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2014/07/14/standard-sales-process-square-peg-round-hol/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
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