The Biggest Threat to Your Business

business

Is the biggest threat to your business is your competition?  The economy? Your ability to deliver? Your <fill in the blank>?

Think again.

The biggest threat to your business is, well, it’s you.

Expectations in Your Way

Every day, in more ways than you will ever know, your mind threatens your business.

  • The two huge deals you won last year created an expectation that now drives you to believe that the way you did it then is the best way to do it now.
  • Last year’s distinct value created expectations that caused you to think it’s still high value, whether it is, or not.
  • Your top five  customers today create expectations that guide you to believe they are the best customer for you to follow – even if they aren’t.
  • The process you’ve used for three years has now become so embedded as the way you’ve always done it that you can’t notice when it falters or downright fails.
  • The limiting belief about your biggest competitor is so ingrained you can’t see their reality, and your opportunity.  Even when it’s in front of you.

The list goes on and on.  But you get the idea. We all get stuck in the way we’ve always done it, and our businesses pay the price.

Welcome to Being Human

We’re all wired with the same needs to hang on to the status quo, to herd up, look away, believe we’re right and bully on.  It’s part of being human. Sometimes it’s a great part. Sometimes, not so much.

Some of us break free from our programming.  We call these folks movers and shakers.  They moved beyond the rest of us humans by shaking up their mind. By seeing, hearing, feeling and even tasting things differently.

So way aren’t we all movers and shakers?

Why don’t we all simply rewire our expectations and become the movers and shakers that are inside each and every one of us?

We have the mind science to do it. What’s stopping you?

 

3 Comments

  • perusahaan jasa pindahan

    March 3, 2014 - 4:48 pm

    Wow that was strange. I just wrote an extremely long comment but
    after I clicked submit my comment didn’t appear. Grrrr…
    well I’m not writing all that over again. Anyways, just wanted to say great
    blog!

    • rebel brown

      March 10, 2014 - 10:06 am

      Thats because I approve comments on my post. I just approved it and now you can see it. Not happy that I need to filter but with so many people posting inappropriate SPAM comments, it seems to be a necessary thing.

    • rebel brown

      March 10, 2014 - 10:09 am

      Oops – I just realized that the comment you mentioned isnt in my comments to be approved. Im so sorry – I have no clue what the system did with your previous comment. I wish we had better comment software for our websites. All of the options seem to have the issue of losing comments. My apologies!

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