200+ Advanced Technology Clients
Startups, New Market Entrants, TurnaroundsFor over 3 decades I've guided technology companies through critical transitions.
From advanced tech like quantum computing, to AI to biotech, I bring proven expertise commercializing advanced technology and bringing it to market.
Consulting and Advisory
Strategic Consulting
Early Stage Launch & Scale - My sweet spot: Energizing brilliant technical founders from concept to market leadership. From mapping technology to market opportunities, building go-to-market strategies, to driving initial revenue, I stay hands-on through execution.
New Market Entry - My Sweet Spot: Powering expansion into adjacent markets, new geographies, or untapped segments. From US companies entering Europe/Pac Rim (and vice versa) to breaking into new market spaces, you get deep expertise from 200+ market entries.
Market Repositioning - My Sweet Spot: When products aren't reaching their potential, I identify new opportunities, reposition for competitive advantage, and execute market re-entry. Understanding the mind of your market drives strategies that actually work.
Executive Advisory
Strategic advisor to VCs and PE firms on portfolio acceleration
Board advisor on technology commercialization and go-to-market
Trusted advisor to CEOs navigating uncertainty and critical transitions
“Rebel ‘gets’ complex technology and spins its value into compelling offers that powered our market entry.”
— Bob Petty, VP/GM, Enterprise Platforms, NVIDIA
Go-to-Market for a Flatlined Revenue Challenge
Software leader facing market disruption and new competitors. Drove revenue growth through GTM transformation, identified untapped product synergies, expanded partner channels. Relaunched into sustainable growth trajectory.
Multiple Products Cannibalize Revenue
Storage vendor's new offering threatened profitable base. Led turnaround strategy - repositioned upmarket with strategic extensions. Expanded revenue streams without killing existing business.
Strategy and Positioning, Messaging and Market Launch
HPC company needed to commercialize Linux supercomputers. Launched go-to-market strategy for "next gen leader" positioning. Created repeatable high-margin systems, increased profitability.
Turnaround
$1B company shelved software advantage for traditional systems. Generated $120M pipeline using whisper suite strategy to reposition dormant IP. Transformed underperforming asset into revenue driver.
US Market Entry for Global Companies
Led 200+ successful market entries for European tech companies over 3 years. Matched each to optimal US entry: strategic partnerships, standalone operations, or acquisition. (181 characters)
The Mind of Your Buyer
95% of buying decisions happen on autopilot. Neural programming your buyers don't even know exists.
A right turn into neuroscience revealed the truth:
"Revolutionary" triggers status quo bias. Buyers shut down before logic kicks in.
Big announcements activate survival instincts. New = danger to brains wired for safety.
But when you understand the mind behind the market? You bypass resistance entirely.
This is what separates GTM that captures markets from noise nobody hears.
Capitalize on the Multiplier Effect
Our unconscious minds drive 95% of our decisions. Are you leading to the 5%, or the 95%?
Inside you’ll discover:
The survival mind trap fighting your innovation in every meeting
Why your best people follow the herd off cliffs
The 126-bit secret that multiplies performance
How to flip "But we've always done it this way" into breakthrough thinking
The neuroscience multiplier is real. Here’s how to use it.